
About the founder (ME)
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My mission

When I first made a belt from used climbing ropes, it was just a personal experiment. I never thought it would interest so many people. I showed the first pieces to friends, and soon more and more people started asking where they could get one. Within a few weeks, my idea had grown beyond me—the first customers arrived quickly, and their feedback reassured me that it was worth continuing.
Forbes noticed my story, which was a huge surprise for me. Such recognition is not only an honor but also a great source of motivation. Since then, I’ve been working to ensure that every belt is not just a practical accessory but also a sustainable choice.
Forbes 2.0
Half a year after the first article, Forbes reached out to me for a follow-up. The first article was a big success for me. It brought a lot of new opportunities: collaborations with major companies, and it also helped me reflect on what I really want to do with this brand.
The founder of Patagonia — and the company itself — believes that the best clothing and gear is the kind that lasts a long time, is easy to use, eco-friendly, and actually works.
“It’s relative what ‘the best’ means to someone, but in their view, the best is something sustainable and eco-friendly — as long as it works, is useful, and doesn’t fall apart. That’s what I’m aiming for too: no sharp edges, looks good, the buckle adjusts easily but holds strong. It’s the little details that matter. I want to build the whole thing so that it’s the best in its category on the market.”
What they said about me



